ABOR

Real estate platform redesigned

ABOR helps realtors stay efficient and connected by making content management and tools seamless and scalable.

ABOR (The Austin Board of Realtors) came to us needing a design refresh and a scalable platform

They wanted a tech foundation built for the future. As a trusted resource for real estate professionals in Central Texas, thousands rely on their site daily for critical, professional tools. But their platform wasn’t keeping up. Managing content was clunky, search was frustrating, and key tools didn’t work well together.

A major upgrade was the only way forward—and we were up for the challenge.

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The Work

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We began by developing a tech strategy to select the CMS that would best suit ABOR’s needs.

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Once selected, we rolled out the Headless CMS and repopulated the content.

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We redirected old links to ensure backlinks continued to work and SEO wasn’t impacted.

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ABOR now has a Headless CMS that separated content and code, modernized tech architecture, and a platform that enabled future campaigns and functionality.

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At the end of 2024, ABOR launched their new platform to thousands of users across America

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The completely revamped design not only enhanced the platform’s visual appeal but also simplified content management through their Headless CMS.
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Our team facilitated seamless content migration, integrated essential third-party tools, and implemented a new internal search engine for an enhanced user experience.

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The team at ABOR is thrilled with the end result.

Insights

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