ABOR (The Austin Board of Realtors) came to us needing a design refresh and a scalable platform
They wanted a tech foundation built for the future. As a trusted resource for real estate professionals in Central Texas, thousands rely on their site daily for critical, professional tools. But their platform wasn’t keeping up. Managing content was clunky, search was frustrating, and key tools didn’t work well together.
A major upgrade was the only way forward—and we were up for the challenge.
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The Work
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We began by developing a tech strategy to select the CMS that would best suit ABOR’s needs.
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Once selected, we rolled out the Headless CMS and repopulated the content.
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We redirected old links to ensure backlinks continued to work and SEO wasn’t impacted.
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ABOR now has a Headless CMS that separated content and code, modernized tech architecture, and a platform that enabled future campaigns and functionality.
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