Privacy Policy_

1. Introduction

Dazlab Digital Pty Ltd (“Dazlab”, “we”, “our”, or “us”) is an Australian product studio that designs, builds, and operates niche SaaS products. We also provide selective consulting services.

This Privacy Policy explains how we collect, use, disclose, and protect personal information through our website at https://dazlab.digital and related services. We are committed to handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

If you are located in the European Economic Area (EEA) or the United Kingdom, additional rights under the General Data Protection Regulation (GDPR) may apply to you, as outlined in Section 11 of this policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us, including:

• Contact Form Submissions: When you submit an enquiry through our contact form, we collect your name, email address, and any other information you choose to include in your message.
• Newsletter/Mailing List: If you subscribe to our mailing list, we collect your name and email address.
• Consulting Enquiries: When you enquire about our consulting services, we may collect your name, email, company name, role, and project details.

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

• Google Analytics: We use Google Analytics to understand how visitors interact with our website. This service collects data such as pages visited, time spent on site, referring URLs, browser type, device type, and approximate geographic location. Google Analytics uses cookies to collect this information. Data is processed by Google in accordance with their privacy policy.
• Hotjar: We use Hotjar to analyse user behaviour on our website, including heatmaps, session recordings, and feedback. Hotjar may collect data such as device type, browser type, geographic location, and interactions with page elements. Hotjar suppresses personally identifiable information by default.
• Webflow: Our website is hosted on Webflow, which may collect standard server log data including IP addresses, browser type, and access times.

2.3 Information We Do Not Collect

Through the dazlab.digital website, we do not collect payment or financial information, government identifiers, health information, or sensitive information as defined under the Privacy Act. Our individual SaaS products (such as Mortar Design, Arbeo Jobs, TaliCMS, and Handl Billing) have their own separate privacy policies that govern data collection within those platforms.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your enquiries and contact form submissions
• To send you newsletters and updates if you have opted in to our mailing list
• To evaluate consulting opportunities and communicate about potential projects
• To analyse website traffic and usage patterns to improve our website and services
• To maintain the security and functionality of our website
• To comply with legal obligations

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. A cookie is a small data file placed on your device when you visit a website.

Types of cookies we use:

• Essential Cookies: Required for the basic functioning of the website (e.g., Webflow session management).
• Analytics Cookies: Used by Google Analytics to collect usage statistics and help us understand how visitors use our site.
• Behavioural Analytics Cookies: Used by Hotjar to record user interactions for experience optimisation.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with the following categories of third parties, solely to support the purposes described in this policy:

• Service Providers: Including Webflow (hosting), Google (analytics), and Hotjar (behaviour analytics). These providers process data on our behalf and are contractually required to protect your information.
• Email/Newsletter Providers: If you subscribe to our mailing list, your email address is shared with our email service provider for the purpose of delivering communications.
• Professional Advisors: We may share information with our legal, accounting, or other professional advisors where necessary.
• Legal Requirements: We may disclose information where required by law, regulation, legal process, or government request.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

• Contact form submissions are retained for as long as necessary to respond to and resolve your enquiry, and for a reasonable period afterwards for record-keeping.
• Mailing list data is retained until you unsubscribe or request removal.
• Analytics data is retained in accordance with the default retention periods set by Google Analytics and Hotjar (typically 14–26 months).

7. Data Security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our website is served over HTTPS, and we use reputable third-party service providers with appropriate security measures in place.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security of your information.

8. Your Rights

Under the Australian Privacy Act, you have the right to:

• Request access to the personal information we hold about you
• Request correction of any inaccurate, incomplete, or out-of-date information
• Request deletion of your personal information (subject to any legal obligations we may have to retain it)
• Opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly

To exercise any of these rights, please contact us using the details provided in Section 13.

9. Third-Party Links

Our website may contain links to third-party websites, including our SaaS product sites and social media profiles. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

11. International Users and GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, the following additional information applies:

• Legal Basis for Processing: We process your personal data based on your consent (e.g., subscribing to our mailing list), our legitimate interests (e.g., website analytics and responding to enquiries), and compliance with legal obligations.
• International Transfers: Your data may be transferred to and processed in Australia and other countries where our service providers operate. We take appropriate safeguards to ensure your data is protected in accordance with applicable law.
• Additional Rights: Under the GDPR, you may also have the right to data portability, the right to restrict processing, and the right to lodge a complaint with your local data protection authority.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or want to make a complaint about how we have handled your personal information, please contact us:

Dazlab Digital Pty Ltd

Email: support@dazlab.io

Website: https://dazlab.digital/contact

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